Starbucks Coffee Company has announced today that Adam Brotman has been appointed as the first ever Chief Digital Officer of the company and Curt Garner has been named as Chief Information Officer of the multinational.
Brotman, who most recently served as senior Vice President, Starbucks Digital Ventures, will assume an expanded role as chief digital officer, reporting to Howard Schultz, Starbucks Chairman, President and CEO.
“Over the past several years, there has been a seismic shift in consumer behavior in large part because of the rapid adoption of social and digital media as a primary means of connection and communication,” said Howard Schultz, Starbucks Chairman, President and CEO. “At Starbucks, we have recognized this shift and have made it a priority to establish a position on the leading edge of innovation and are now taking this a step further. Adam, Curt and their respective teams will continue to lead the way as we accelerate our digital and technology investments.”
The creation of the chief digital officer role and Brotman’s promotion build on what started during Starbucks transformation with the launch of My Starbucks Rewards program and My Starbucks Idea. Over the past four years, these initiatives have grown to include the creation of the Starbucks Digital Network and a store design approach in New York City featuring an increased digital presence allowing customers to contribute in-store to online conversation real time.
Brotman will undertake the responsibility for Starbucks core digital businesses, including web, mobile, social media, card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network. He will also lead the company’s emerging in-store digital and entertainment teams.
Before joining Starbucks in April 2009, Brotman held several key leadership positions at leading digital media companies, including Senior Vice President at the digital image licensing and e-commerce company Corbis. He established PlayNetwork, Inc., a leading provider of in-store digital media and entertainment services for businesses worldwide.
As chief information officer, Garner will oversee Starbucks global technology and engineering services for all Starbucks businesses and operating organizations, including: retail technology, business intelligence, software engineering, technology services, information security, finance systems, global infrastructure, as well as infrastructure systems across all Starbucks channels and geographies.