MEC enters Ghana

Eva Nyakianda (Managing Director of MEC Gahama).  © MEC
Eva Nyakianda (Managing Director of MEC Gahama). © MEC
MEC, media agency belonging to WPP’s GroupM announced today the opening of a new international office in Accra, which marks the enter of the company in Ghana.
Eva Nyakianda has been appointed as the Managing Director of MEC Ghana.
She will lead a team composed by 10 professionals.

This opening comes less than six months after the agency inaugurated its Sub-Saharan network headquarter in Kenya. MEC Ghana will support and strengthen MEC’s offer in the region.

Eva Nyakianda will work closely with the team in Kenya as well as with MEC’s international team, Global Solutions, in London.
Commenting on the launch, Allison Coley, Client President, MEC Global Solutions, said, “The new office in Ghana strengthens MEC’s position in the Sub-Saharan region. It’s an expansion of our offer that will provide consistency and continued growth for both our clients and our agency. Launching a new MEC office is always exciting and I welcome Eva and her team into our thriving MEC family.”

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P&G and Leo Burnett milk again the girl pride vein with “Unstoppable” video and more

On the video.- The “Unstoppable” campaign. Any problem to watch it?, clic here

Always continues its mission to stop the drop in girls’ confidence beginning at puberty through the launch of Always “#LikeAGirl Unstoppable” video by Leo Burnett Toronto and Chicago.

The campaign, based on new data uncovered in the recent Always Confidence and Puberty Survey, challenges girls to smash the limitations placed on them by society that hold them back from being unstoppable.

With the launch of #LikeAGirl “Unstoppable,” Always introduced a Global Confidence Teaching Curriculum to benefit millions of girls around the world.

The video was unveiled during the global Always #LikeAGirl Confidence Summit today in New York City. There the P&G brand released an infographic based on the findings in the Always Confidence and Puberty Survey.

Limitations “on boxed”
In the video, the limitations imposed to the girls are visualized as boxes. The girls are asked to write on the boxes what holds them back. They wrote things such as “girls aren’t allowed to rescue” and “girls are supposed to be so ‘la-dee-da’ all the time,”. Then the girls were asked what they wanted to do with those boxes. They anser they want to destroy or smash the limitations, symbolized by the boxes, and feel liberated after getting to do just that.

Some of the insights at the base of the campaign
The 56% of the 50 million girls entering puberty every year around the world lose confidence and many never fully recover.

A 53% of girls aged 16 to 24 years feel they lacked the confidence to do whatever they wanted to do after puberty.

To watch the whole infographyc, clic here

A 89% of girls feel there is pressure for girls to conform to the way a girl is aupposed to feed and act.
The 79% of girls who beleive society puts girls in boxes believe that ,if society stopped pressuring girls, they would be more confident.
Those are some of the insights at the base of the new creative twist for the #LikeAGirl message, that are included in the Always Confidence and Puberty Survey and on teh infographic released today by Procter & Gamble.

Collaboration with TED
Finally, with the launch of #LikeAGirl “Unstoppable,” Always introduced a Global Confidence Teaching Curriculum . The objective is benefitting millions of girls around the world.

The curriculum is based on the latest research on confidence building and is being co-developed by Always and education-thought leaders and experts.
TED is also joining the #LikeAGirl mission as a Confidence Teaching Partner and willl develop ED-Ed educational videos to be released worldwide.

Building on #LikeAGirl’s success
P&G Always launched #LikeAGirl, created by Leo Burnett Toronto, London and Chicago and directed by esteemed gender documentarian Lauren Greenfield. The online video became viral, charged its way into the Super Bowl as the lone feminine care brand in the usal room of cars and beer and was, most recently, was presented 14 lions in the latest International Festival of Creativity, Cannes Lions 2015.

“We never could have imagined the way this piece would connect and become a rallying cry for female empowerment,” said Lauren Greenfield at Cannes Lions 2015

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mInteraction’s Digital offer in Thailand grows

mInteraction team. © mInteraction.
mInteraction team. © mInteraction.

mInteraction, the digital unit of GroupM, announced today the expansion of its Strategic Communications Department through several appointments.
Chingcharn Kaveevuth has been named as Associate Director, Digital Strategy, Payungsak Kiatruangkit as Manager, Digital Strategy, and Pan Jroongtanapibarn as Manager, Strategy Resources & Insights.
All of them will work across mInteraction’s disciplines and GroupM’s agencies in Thailand including Mindshare, MEC, Mediacom, and Maxus.

The newly established unit of Research & Consumer Insights is a sub-function of Digital Strategy Department, managing under the direction of Neil Mavichak (Head of Digital Strategy & Corporate Communications).

Since March 2015, the team conducted and produced several consumer studies such as “The New Internet Users”, “Confidently Beautiful”, and “The Truth of Blogger Behaviour in Thailand”, a co-research project with Nuffnang.

According to the plan, the unit will investigate on millennial and e-Commerce behaviour.

Speaking of “The New Internet Users”, Pan Jroongtanapibarn, Strategy Resources & Insights Manager commented “This is a great collaboration project within the team, from the beginning of the year, we have travelled across the country, observed and conducted over 100 interviews”. “Proactive marketing of Chinese brand along with the network operation companies caused dramatic incremental of new Internet users in Thailand and this changed the overall picture of media consumption behaviour of the Thais”, he said.

Worawin Soncharoen, Associate Director, Digital  Strategy commented, “These new Internet users have never ever experiencing the Internet and also viewing the smartphone as a beneficial tool in term of business channel and its applications are easy using. They still prefer to share the news and information through phone-call rather than using traditional communications”.

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JCDecaux ATA bags the ad contract at the new Prince Mohammad bin Abdulaziz International Airport in Madinah 

© JCDecaux.
© JCDecaux.
JCDecaux announces today that its subsidiary JCDecaux ATA (held 60% by JCDecaux, 40% by ATA) has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in the city of Madinah (Saudi Arabia).

Madinah is home to the second holiest site in Islam and was searching for state-of-the-art facility upgrades for its ever-growing number of pilgrims, especially during the Ramadan and Hajj periods.

Under this contract JCDecaux ATA will install iconic structures on the Access Road, networks of pole mounted digital screens, premium static displays, offer passenger jet bridges and implement activation opportunities.

This project is indicative of the Kingdom’s ongoing efforts to modernize infrastructure and is the first major airport to be delivered as part of this process.

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are very pleased that the new Prince Mohammad bin Abdulaziz International Airport has chosen the outdoor advertising expertise of JCDecaux ATA. As N°1 in airport advertising in Saudi Arabia, it is exciting to be part of KSA’s infrastructural evolution. The new PMIA will showcase our capacity to transform the airport environment with innovative and premium communication offers, optimizing visibility for our clients. This is further recognition of JCDecaux’s expertise in creating tailored solutions for airports”.

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Dentsu Aegis Network grows in Singapore through investment in Mangham Gaxiola creative agency

On the image.- Robert Gaxiola and Stephen Mangham (founders of Mangham Gaxiola) with Dick van Motman (Chairman and CEO of Dentsu Aegis Network).© mcgarrybowen

Dentsu Aegis Network today announces its investment in creative agency Mangham Gaxiola to expand the mcgarrybowen brand into Singapore, becoming manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company.

The agency, which was established in 2012 is headed by two of Asia’s most successful agency leaders: Stephen Mangham, former Group Chairman of Ogilvy Singapore and Robert Gaxiola, an award-winning ECD with accolades spanning Cannes Lions and D&AD. The agency grew to service both international and local brands such as Nivea, Samsung, Subaru, and CIMB Bank in just three years.

Mangham Gaxiola was voted last year the most desirable independent creative agency in Marketing Magazine’s poll of Singapore-based Marketing Directors.

Stephen Mangham and Robert Gaxiola will continue to lead the new agency as joint managing partners of manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company, working closely with Gordon Bowen, Founder, Chairman and Global Chief Creative Officer of mcgarrybowen. Mangham and Gaxiola will also become part of the Dentsu Aegis Network Singapore leadership group.

mcgarrybowen is a global, award-winning, creative advertising agency. Fueled by its belief in the power of “big, organizing ideas” to build icons and drive marketers’ businesses.
The agency has been considered “Agency of the Year” three consecutive times by both Advertising Age and Adweek.
Among its global and domestic clients roster they are included Mondelez International, Intel, Procter & Gamble, JP Morgan Chase & Co., Disney, and Marriott.

In welcoming manghamgaxiola mcgarrybowen, Dick van Motman, Chairman and CEO of Dentsu Aegis Network Southeast Asia, said: “Singapore has developed into a truly regional hub where an increasing number of headquarters are being set up by blue chip multinationals. The presence of two world-class, creative agencies like manghamgaxiola mcgarrybowen and Dentsu will expand our creative offering, building on our commitment and footprint in Singapore and across Southeast Asia.”

mcgarrybowen Founder, Global Chairman and Chief Creative Officer, Gordon Bowen stated: “manghamgaxiola has proven its ability to succeed on many of the shared values and founding principles as mcgarrybowen. I greatly admire Stephen and Robert for their strong vision in leading an agency backed by creative prowess, top-notch industry talent, and a challenger-born, steadfast approach to creating transformative business outcomes for their clients.”

Stephen Mangham said: “Now we can bring our clients not only a partnership with a vision, but the solid backing of one of the strongest networks in Asia. This includes a network of media planning, strategic planning, digital solutions, and creative distribution.”

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Johanna Monteiro promoted to CCO FCB Brazil

Johanna Monteiro (CCO  at FCB Brazil).
Johanna Monteiro (CCO at FCB Brazil).
“Women power” at FCB creative top leadership, both at a globl and at the Brazilian level.
Johanna Monteiro, former Vice President Creative at FCB Brazil, has been promoted to CCO (Chief Creative Officer) of FCB Brazil.
Max Geraldo, as creative VP, remains the new CCO’s partner and right-hand man.
The promotion of Monteiro in Brazil comes on the heels of the hire of Susan Credle as FCB Global Creative Officer, effective in Jannuary 2016.
Credle was most recently chief creative officer at Leo Burnett USA.

“Joanna is the right fit for FCB’s challenges. Leading the creative department at a truly integrated agency requires a special talent. When I think about someone who understands the specifics of a project and can take FCB to another creative level, Joanna’s is the first name that comes to mind,” says Pedro Cruz.

Three years in the agency
Joanna Monteiro joined FCB in 2012 when Pedro Cruz, the agency’s COO, invited her to join the company as creative executive director.

Soon thereafter, she invited Max Geraldo to join her in the leadership of the department. Together they won, in 2013, three Lions at the Cannes Lions International Festival of Creativity. In 2014 came 17 Lions, including a Grand Prix, and have also won over one hundred national and international awards. That same year, they were both promoted to creative vice presidents and, by the end of the year, had both made the Big Won Report’s list of Top 10 most award-winning executive creative directors in the world.

In 2014, Monteiro was elected the most creative woman in the world by U.S. electronic magazine Business Insider and appeared in Advertising Age’s yearly list of the 50 most creative people in the world, among names such as Anthony Bourdain, Pharrell Williams and Richard Linklater, to name a few.

This year 2015 she was president of the jury for the mobile category of the Cannes Lions International Festival of Creativity.

All started off at Ogilvy
Monteiro began her career as a copywriter at Ogilvy.  She has worked at DPZ, W/Brasil and Africa, all of them Brazilian advertising icons.

She holds a bachelor’s degree in Arts from UNB and a graduate degree in Advertising and Marketing from ESPM.

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