Jeep nos lleva con la música a otra parte

09/06/2011
Es una idea de Leo Burnett Iberia para el lanzamiento del nuevo Jeep Wrangler.
El Jeep lleva de serie un sistema surround que permite escuchar la música del usuario con calidad envolvente y la agencia ha creado Drive your track (conduce tu pista), un site que aloja un complejo sistema digital de análisis musical de fácil manejo, para subrayarlo.

Desde la subida del vídeo al canal de Leo Burnett Iberia el pasado 9 de mayo, este había registrado hasta el 9 de junio ( un mes) 2.431 visionados.

Drive your track funciona del siguiente modo: Se le pide al usuario que suba su música al site. Una vez subida, una tecnología especial analiza las ondas musicales y encaja el paisaje perfecto para cada canción.

La web lee además la dirección IP del usuario de Internet trazando la ruta desde el lugar donde se encuentra el internauta y cada uno de los paisajes que se ajustan a las piezas musicales subidas al site.
La aplicación provee al usuario además con toda la información necesaria para disfrutar de un viaje a cada uno de los destinos encajados con su música preferida, como la distancia en km, hoteles, restaurantes, monumentos y atracciones especiales en los alrededores de cada destino.
La idea es que Drive your track muestra al usuario dónde puede le puede llevar su música en una palabra, “su música es la banda sonora de su aventura”.

Links externos relacionados:

Drive your track website

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